What went out last month, how it did, what is going out this month, and the few things I need you to answer. Written to be read in ten minutes.
How August went, and what it told me. That is the whole story in about four minutes.
Every post is shown with its picture and the day it goes out. Nothing is hidden.
Eight short questions near the bottom. Answer what you can. Partial is fine.
I could tell you how many people saw your posts. I could not tell you whether any of them called you, because nothing was keeping track.
So I built the two small things that fix it. They are in the next section and they take about twenty seconds to use.
Pulled 10 September, covering the four planned posts on each channel through 9 September. This is an early read, not the final month.
The four planned posts average 122 views. August's routine posts averaged about 65.
The price video supplied 219 of 307 views, but only two actions. Reach moved. Response did not.
The mix stays 10 employer, 8 broker, and 8 industry posts. The month ends with one small ask: start with one case.
Source: live Buffer pull on 10 September 2026. One LinkedIn post and two X posts published outside the calendar are excluded so this measures the September strategy. The final month closes on 3 October.
Two small things. One counts the people who get in touch. One counts the clicks. Together they answer the question this whole page has been dodging.
Whoever picks up opens one page on their phone and answers five short questions. Only the first two really matter: the date, and where the person heard about DCA.
I use a tracked version of the same link. It goes to exactly the same page, and it quietly records which post sent the person there.
Your report can finally say how many people got in touch and where they came from, instead of only how many saw a post.
Clicks tell you a post was interesting. They do not tell you anyone rang. The log tells you someone rang, but only the person who took the call knows that. Neither one is the answer on its own. Put together, they tell you which posts turn into conversations, and that is the only number that decides whether this is worth what you pay for it.
Three numbers. Everything else on this page explains them.
On 26 August I told you 10.3. This page says 6.33. Both are correct, they are just counted differently. The old way treated a post seen by 9 people the same as a post seen by 1,200. The new way counts every view equally, which is what your own framework asks for. I have used the new way for July too, so the two months compare fairly. Either way you are doing well.
These numbers will not change again. From now on I close a month on the 3rd of the next month and that number is final. Old posts keep picking up a few views for weeks, so if I kept re-checking, every report would disagree with the last one.
Six things I found, and what I am doing about each one. July is the month I compare against, because July had no company news in it.
You posted three company announcements in August. Those three brought in 1,427 of your 2,466 views. They also got every single comment.
So what I doNews about DCA travels. The regular teaching posts did not. So the number to watch is the teaching posts, not the total.
In July a regular post reached about 97 people. In August it reached about 65. That is a drop of a third.
So what I doJuly had no announcements in it, so it is a fair thing to measure against. Fixing this is the main job for September and October.
In July a post ran about 1,200 characters. In August it ran about 700. That is a drop of about 40 percent.
So what I doShorter posts and smaller reach happened in the same month. That does not prove one caused the other, but it is the easiest thing to test. So I am testing it.
On LinkedIn it made no difference: 65 views for posts put up by hand, 65 for scheduled ones. On X it made a big difference: 115 views by hand, 29 scheduled.
So what I doSo I keep scheduling LinkedIn, and every X post now goes up by hand.
Sixteen teaching posts, zero comments. In July the same kind of post got ten comments across three posts. Those three all ended with a direct question.
So what I doComments are the cheapest way to reach more people. The fix is one line at the end of a post.
You added 46 followers in August and now have 236. Around 8 in 10 are senior people. Around 4 in 10 work in your industry.
So what I doThe audience is small but it is the correct audience. The problem is how many people see the posts, not who they are.
Four things. For each one I wrote down how I will know if it worked, before I started, so nobody can tell a nice story about it afterwards.
Twenty six posts across thirteen days. Every day gets one LinkedIn post and one shorter version on X.
For employers. The biggest share, because this month the ask is one case rather than a whole programme, and that is an employer's decision to make.
For brokers. Renewal season starts with the cases that ran in the spring. So the argument has to reach advisors before their busy season.
About the industry. No ask in these at all. That is what makes them readable by people who are not buying anything yet.
Every post now gets labelled by topic, so you can see the real mix. Every X post goes up by hand, because that made a big difference on X and none on LinkedIn. And one post a week ends with a question, because the posts that did that in July got all the comments.
Read from the real queue on 3 September. All thirteen days are set and will go out on the day shown, on both LinkedIn and X.
Renewal season starts with the cases that ran in the spring, not in December.
What DCA puts in writing before a case runs. One price, agreed up front.
Most of the country is off today. A lot of hospitals are not.
Keep your plan, your administrator and your network. None of it changes.
A hospital can plan everything about a surgery except when it gets paid.
Five questions to ask before your first direct agreement.
Most advisors bring an explanation to a renewal. An explanation is not proof.
The hardest part of this to put on a slide is the phone call.
Ask an operations leader what a bad case looks like. Almost none of it is medical.
Four questions to ask about any savings number. Including ours.
There is a difference between paying for someone and handling their case.
Where DCA fits, and where it does not.
One case. That is the whole ask.
Eight questions. Four of them are one word. Answer what you can and leave the rest blank, I would rather have half of it today than all of it next week. Nothing here publishes anything by itself.
Every number here is August's final figure. The last column says what it actually means.
| What I measured | You | Everyone else | Where that puts you | In plain terms |
|---|---|---|---|---|
| How many people did something with a post | 6.33 out of 100 | Healthcare companies get 2.5 to 4.5 | Ahead | About 6 people in every 100 who saw a post reacted, commented or shared it. Healthcare pages usually get 2 to 4. |
| The same, against all business pages | 6.33 out of 100 | The middle of the pack is 5.10 | Ahead | You are above the middle for business pages generally, not just healthcare. |
| How much room is left | 6.33 out of 100 | The top quarter reach 8.61 | Room to grow | The best business pages get about a third more than you do. That is the next step, and it is reachable. |
| New followers | Up 24 in 100 | 10 to 20 is the target | Well ahead | You added 46 followers on a base of 190. A small base moves fast, so read this next to the actual number. |
| Carousels | 3 days of 13 | Carousels beat single images | Testing | Multi page posts get more attention than single pictures. Three days this month use them. |
| X | 1.83 out of 100 | 2 to 4 is normal | Behind | 1,690 views across 16 posts. X is not comparable to LinkedIn, and the account is not on the paid tier. |
| Email outreach | Stopped | Was replies and warm leads | Closed | The email programme ended on 30 August. There is nothing to measure from September, so I say stopped rather than pending. |
Three gaps. I would rather name them than fill them with something that sounds better.
It ended on 30 August. Over its whole life it sent 383 emails and got no replies and no meetings. Your scorecard has a section built entirely on it, so from September that section has nothing to measure. I say stopped rather than pending, because pending would suggest it is coming back.
LinkedIn lets you track one competitor for free. Yours is currently a small health charity in England with about a hundred followers, which LinkedIn picked, not you. Your page grew 24 in 100 last month against their 3. The maths is right. The comparison is not worth much until you name a real competitor.
The tracking was not switched on yet. It went on on 2 September, and the first link to one of your tools goes out on 14 September, so this becomes real in next month's report.